Growing Businesses online

Each business needs a good PR to appeal to the general audience and also attract their target market via blog post content marketing . Such content saves a number of purposes such as providing the current clients the assurance that the SaaS do indeed have speciality and insight on the matter being discussed. An example is the posts by PWC that share statics and

predictions on finance related matters on their websites and are then used as newsletters to their current clients . Other purposes of such content is to attract potential clients for lead generating purposes and achieve a higher search engine ranking ,this is given evidence by

studies on over 5000 SaaS Users of Hubspot CRM software that determined that over 40% of SAAS B2B leads come from blog posts organically and 60% come in from linkedIn inorganically . as such this blog post will discuss a few ways to help a SaaS company get PR exposure and higher search rankings .

Search Engine Optimization (SEO )

SEO is the number one digital marketing strategy recommended for any SAAS B2B business seeing that it can be done with any website platform and is relatively free . assuming the SaaS business has an operating website, SEO is an option to grow the SaaS business and get some

much needed PR . Unlike other digital marketing strategies that require a budget to run advertisements to get leads and exposure , SEO mainly requires more content writing , research of useful high volume keywords and backlink building .

The content writing comes into play by way of articles ,newsletters or engaging graphics which gives the blogpost relevance to appear in search results with which attached to the right keyword result into higher web traffic and more clients .powerful backlinks give the post more

authority then this results in the posts having a higher ranking on the intended search engine .

Search engine Marketing (SEM)

Another way to help a SaaS company get PR exposure and higher search rankings is definitelySEM…...…! SEM is very much like SEO and though the service has the same purpose in achieving higher search ranking and better PR through blog post for Saas businesses , SEM require payment to

google ,yahoo or the used search engine to give results in ways of ads or Paid per Click (PPC) .

however while it may me be costly to use SEM in helping a SaaS company get PR exposure and higher search rankings as opposed to SEO , SEM does have the advantage of instant results , SEO may take months or even a year ( if not correctly ) but SEM gives instant results to the SAAS business weather it be inbound or outbound weather B2C or B2B that of business . In order to grow to help a SaaS company get PR exposure and higher search rankings Any of the two above mentioned strategies can suffice , it all comes down to what is the objective of SaaS ,time and budget .

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